When the team at Shades Brighter was first introduced to cosmetic teeth whitening they recognized a process that produced incredible results for a fraction of the cost of existing treatments. Further research into the industry and consumer demand for whiter teeth confirmed that cosmetic teeth whitening presented an excellent opportunity not only for Shades Brighter but especially for the independent operators and spa’s that they would be partnering with. A solid relationship developed with a company out of the United States, and the Shades Brighter team has been able to put together an arrangement where they are able to distribute this incredible system throughout British Columbia and Alberta.

Industry Overview

While the dental teeth whitening industry is about twenty years old, cosmetic teeth whitening, which is performed outside the dental office has been rapidly emerging over the last three years. While a dentist is licensed to put his hands in a patient's mouth to administer a teeth whitening procedure, cosmetic teeth whitening is self-administered with the teeth whitening professional providing product education, instructions for use, tools to administer the session and the LED light for use by the customer.

The Product

The gel is specially formulated to provide rapid teeth whitening without the discomfort of peroxide based gels. The gel will whiten teeth from 2 to 6 shades….guaranteed or you get your money back. The enhanced whiteness along with its glistening effect will last for around six to12 months depending on the person's oral hygiene, diet and lifestyle. Then you may choose to come back for an additional session. There are relativity few side effects from the tooth whitening. Some people may experience some sensitivity which normally dissipates in 24 to 48 hours. Part of the gels makeup includes a desensitizing agent that further serves to minimize this problem.

Note: A person should not use the product if they are pregnant, have health problems, periodontal disease or gums that are in poor condition, wear braces, had recent oral surgery, decayed teeth, have roots that are exposed, have colitis or have jaw problems.